SEO - Search Engine Optimization

It is through searching the web most users will discover your site. That's why, on most sites, a large part of the traffic comes via search engines like Google, Bing or Yahoo. Being on top of the search result list will generate more visitors to your site and should therefore be one of your top priorities as a site owner.

To ensure high visibillity for your site and rank on search engines, you should create your site content so that search engines can easily find, read and match your site against the keywords and search terms people type (in for example). This exercise is called SEO which is short for Search Engine Optimisation.

This section will give you the most important tips on how to optimize your site towards search engines.


Keywords are a very important SEO element for every search engine. Choosing the right keywords is the first and most crucial step to a successful SEO campaign.

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For search engines, links are the "paths" between pages. Through links a search engine can discover how pages are related to each other. Links to your website are super important in ranking factors.

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Meta tags are placed in the head tag of the HTML code of a page. Tags are not displayed on the webpage, but they give a search engine specific information about the page.

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It matters how you write your content if you want your webpage to be SEO friendly. When writing, pay attention to how a search engine might see the content.

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Domains & URL's

Domain names are the human readable Internet addresses of websites. To maximize search engine referred traffic, it is important to keep a number of elements in mind when choosing a domain.

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Visuals and SEO

Search engines have no means to index things like images, sounds, flash movies or javascript etc. They rely on the webmaster to provide text descriptions. Here's some do's and dont's.

Read more about visuals