Once you have built your site you are ready to receive visitors. But having an online presence is not enough in itself to get traffic. You’ll need to market yourself to get users to discover your site. Choosing the right online marketing strategy is essential. You need to think carefully about who your target audience is and then figure out the most effective way to get their attention when they are online.
Main sources of traffic are search engines like Google, Bing and others. Search Engine Marketing (SEM) including Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising are perhaps the most important online marketing tools for any site. Being on top of search result lists will generate more visitors to your site and should therefore be one of your top priorities as a site owner.
SEO: Optimizing your site for search engines
SEO is all about optimizing and describing your site content in a way that search engines can find and understand easily. Click to see how to optimize your mono site for Google, Bing and other search engines.
Learn about SEO
SEM: Site promotion via ads on search engines
Search Engine Marketing (SEM) promotes your site by increasing its visibility in search engine results pages through paid advertising. Read to get some helpful tricks of the trade and learn what to avoid.
Learn about SEM
Using social media as marketing channels
Facebook, Google Plus, Twitter, Youtube, Pinterest etc are great channels to promote your site through. Learn some general guidelines on how to use social media to become a part of your audience's conversation.
Learn about social media
Other online marketing initiatives to consider
If you have exploited the possibilities in SEO, SEM and social media there are still other ways to attract visitors. Local index-services, yellow page services and blogging can add valuable sources of traffic to your site.