04.08 Ad campaign & keyword statistics

To track how many visitors an ad-campaign generates to a landing page in Piwik, the ad campaign should parse information in the URL (parameters should be added to the link that the ad-user clicks on).

Make sure that your ad word campaign adds the following parameters:

Call URL with campaign id: add ‘pk_campaign=xyz’  (xyz being the name of the name of the campaign)
Call URL with keyword: add ‘pk_kwd=xyz’ (XYZ being the specific keyword that the user searched for)

Example:
http://u536713.mono.net/produkter-og-services?pk_campaign=Piwik-test-g&pk_kwd=test7

Note:
If parameters are added correctly, the number of visits and search keywords coming from an ad campaign will be tracked and reported in the campaigns-box under the 'overview'-tab.

If parameters are not added correctly, the built-in mono statistics system (PIWIK) will not be able to track visits coming from a specific campaign. Note that Google Ad Words-encrypted links will not be tracked without the parameters.