One of the big advantages with having a stand alone mobile site is that you can optimize it towards search engine user operating from mobile devices.
As with any site (also desktop) the should be 100 percent consistency between the content on the page and the SEO-tags, page title and page URL. This will improve the SEO-value of the page.
Keep the following facts in mind when constructing and structuring your mobile content:
Context has impact on what you write in your search query. Typical shorter queries are typed in on mobile devices.
Location has a big impact on content relevancy –what the user searches for and what he/she expects to find
Focus on specific mobile SEO and keywords matter for certain SMB segments, because context changes meaning of queries:
According to Google’s research, 59% of smartphone users report using the mobile Internet while waiting in line, 48% report using it while eating, and 44% report using it while shopping.
1 in 7 searches on Google are performed on a mobile device, and as many as 30% in the restaurant category.
If you represent a restaurant, for example, your users are likely to have different goals on their smartphone than they do when searching from desktops and laptops.
Search engine search results may appear different on mobile devices which impacts how user see search results and ultimately how you should design your SEO. Some differentiating factors to keep in mind are:
- Local results are more likely in mobile
- Autocomplete results may appear before results in mobile app searches
- Android users are always logged in (which means that personalized results are shown)
- Positions of vertical results are likely to be different on smartphone result pages
- Smartphone results may have different filters