Keywords - the first step in optimizing your website for search engines
Keywords are important for search engines because they define what search queries your site is matched against. There are many techniques and tools that can help you to determine which keywords you should go for. Some ways to find keywords could be:
- Think about the keywords you would use to find your business
- Look at your competitors and try to identify the keywords they use
- Use free tools to determine the search demand for these keywords and potentially find additional similar words to consider (try for example the Google Keyword Planner tool)
Keywords in the title tag - (high SEO effect)
Keywords in the title tag is one of the most important places to have a keyword. When written inside the <title> tag the keyword shows in search results as your page title. The title tag must be short (66 total characters max) and the the keyword should be near the beginning with your brand written at the end.
Keywords in the URL - (high SEO effect)
Keywords in URLs does a lot for your ranking on search engines. Take for example http://www.mono.net/seo where “SEO” is the keyword phrase you attempt to rank well for. It is important to repeat the keyword in other parts of the page for the complete effect.
Density of keywords in the page text - (high SEO effect)
You should include your keywords within your page content a few times to signal to the search engines that your page is relevant. A good rule of thumb is using your keyword 2-3 times for every 250 words.
Keywords inside anchors - (high SEO effect)
Keywords in anchor text of inbound links are important as they are regarded highly by Google. Including the keyword in the anchor signals a positive 'vote' for your site in general, but also ads value to the keyword itself.
Keywords in heading tags - (high SEO effect)
Keywords count a lot when placed inside heading tags. Using the 'Headline' and 'sub title' modules in the mono editor (pictured) on your page will automatically generate the <h1> and <h2> tags that you are looking for. Remember, that it is quite important that your page has an actual body text about the particular keyword.
Keywords in alt tags - (medium SEO effect)
A search engine spider is not able to read an image. Therefore you need to tell them what is on a picture by adding textual descriptions in the <alt> tag. If you have images on your page, fill in the <alt> tag with some describing words about them. When you add a picture in the mono editor you can add an alt tag as well (see picture).
Keywords in meta tags - (low to medium SEO effect)
Keywords in metatags are not so important for Googles search rank as they used to be some years ago. Still, if you are optimizing for Yahoo! or Bing, you should fill in these tags properly. It never hurts to fill in the keyword metatags, so do it. In the mono editor you will find a field for keyword metatags under advanced settings on each page.
Synonyms and mistyping - (low SEO effect)
Sometimes it can be a good idea to optimize for a synonym of a target keyword - e.g. 'chopper' could be considered as a synonym for a 'motorcycle'. This practise is good for sites in English. For many other languages synonyms are not taken into account, when calculating rankings and relevancy.
Optimizing for missspellings (e.g. "mono" spelled "monno") might get your site more traffic but showing visible spelling mistakes on your site looks unprofessional. Our recommendation is to not do this.