Always remember that your audience is not a search engine but a real person. Your content should always be tailored for human eyes. That said - with a bit of technique - you can easily write a great content that caters both to humans and search engine spiders. Read more tips on best practices of writing for the web below:
Tips to user-friendly and SEO-friendly content
Unique and relevant content - (high SEO value)
A search engine can sniff 'pretentious' pages that promise what they don't keep miles away. Your page content has to be relevant or it will eventually lose rank or - in extreme cases - be banned. Keep to the topic and keep your content relevant at all times. Search engines can't be fooled in the long run.
In addition to being relevant, unique content (different from other websites in wording and in topic) will boost your site ranking. Google penalizes copied/duplicated content severely, so here's two things to avoid at all cost if you want a high search engine ranking:
- Don't steal content from other sites (also for legal reasons)
- Don't duplicate your own content onto several pages.
Dynamic and frequent updates - (high SEO value)
Search engines loves fresh content that are updated frequently. Dynamic content is to a search engine what water is to a thirsty desert nomad. Keep your content fresh by updating it on a regular basis and add a lot of new stuff if possible. This will tell Google and other search engines that your site is 'living' and not static. Don't stop at making only small updates to existing content - that could have a negative effect.
Formatting & sub-headings (Medium SEO value)
Make sure to include sub-headings where you can. This increases the readability of the page but also makes sure that your headlines and keywords will stand out. The 'Sub title' module in mono editor (pictured) automatically sets <h2> tags around your sub-headline which is candy to search engines.
In general, a larger font size around a specific keyword makes it more noticeable. Use of bold and italic - where relevant - can be a good idea to emphasize elements on the page.
Make headlines - begin with conclusion - (Low SEO value)
Learn from the newspaper journalists: Summarize your conclusion in the headline and/or sub headline! This is a smart trick to increase the density of keywords at the beginning of your article. If your topic is about 'Volkswagen' cars, then be sure to mention Volkswagen in the title and/or first sentence.
Use lists for convenient reading - (low SEO value)
Use lists to ease reading for both humans and search engines. A bullet point list is a great way to:
- Sneak SEO content into the text without making your text too clumsy
- Summarize the most important points
- List keywords that the search engines can find.